You’ve already got your website up and running, you’ve got online adverts going and you’re doing your best to promote yourself in the local community — but you’re still not performing as well as your competitors! What more can you do to promote your business?

With social media and Google ruling the roost when it comes to promoting businesses online, you’re going to need a completely new approach to replace the old tactics of newspaper ads, radio and event appearances.

If you’re using traditional marketing and lead generation methods, you’re most likely working twice as hard for half the results.

The market’s changed — when people are looking for pool-related products or services, they go online. They ask Google.

But how can you use this to your advantage? The good news is you don’t need to pump your profits into an endless stream of Google ads.

In the last 15 years of helping more than 100 clients with their online needs, I have noticed three major ways to outperform competitors online that often go overlooked. And here they are:

Read more at AQUA Magazine: 3 Ways to Pull Ahead of Your Competition Online