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Website Redesign

Case Study 

Delta Performance website on tablet and phone

A beautiful website turned into a productive website

Delta Performance Products is a growing manufacturer of concrete color in Georgia, USA.

Their passion for helping their customers achieve their creative vision has led to great recognition in the industry.

While the newly designed website was professionally designed, it was lacking clear messaging, easy-to-understand information, and all of the behind-the-scenes code used by the search engines.

Now the website content demonstrates Delta’s capabilities, provides easy-to-understand information, and encourages readers to take the next step—either downloading a resource or requesting a sample.


Professional Content Writing
On-Page SEO
Incorporate existing eCommerce Store
to match visual style of website
Ongoing Website Care


We worked with Pam to redo our website after having wasted a lot of time, effort, and money with a local company. She was creative, knowledgeable, and efficient, and we are seeing tangible results.

We continue to work with Chili Pepper Design and highly recommend this company.

Shawn H.

Owner, Delta Performance Products

old website home page

The Problem

Content & SEO

The Delta Performance website was designed with a beautiful layout and imagery, but the imagery and messaging were off-brand and didn’t speak to their target audience.

This resulted in a lack of results. 

After undergoing a full website audit, we uncovered several issues, including:

  • Missing page titles and descriptions
  • URLs were not optimized
  • Poor keyword ranking

Front facing they needed the content to be rewritten and the website organized for their target audience.

In the back-end the page’s needed to be optimized for the search engines.

The Solution

Delta’s website is now ready for search

Delta Performance is updating its website with new product descriptions and refreshed website content.

Following our intensive Discovery sessions, our content writer got to work and created content to help bring more customers through the door. 

It was determined that the messaging and site navigation needed to change to focus on two distinct audiences.

As part of our in-depth keyword research, we implemented much-needed on-page SEO techniques.

Top Features

On-Page SEO

In-depth keyword research and SEO best practices help the website rank better on the search engines.



 As a part of the website overhaul, we incorporated their existing eCommerce store at another URL into the Delta Performance website and gave it the same look and feel.

Multiple CTA’s

Visitors to the website are encouraged to take action. For each of the products, there are data sheets to download, a custom form to request samples, and buy now buttons.

The Results

Static website now includes an online store.

More organic traffic to the website.

The website clearly speaks to its intended audience.

Let’s Start Something new
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