HTML to WordPress website migration and a fresh new look
To attract a new audience, we needed to get his website updated and optimized for search engines – so we completely streamlined the site’s design.
We rebuilt the site so it was user-friendly – moving all that great content into the stylish new design.
As for that really long page of blog posts, we broke out each entry into its own blog post in WordPress (with the original date and time on it for SEO juice). We then categorized them into key topics, so the blog would be easy to browse for interested visitors.
Now the website is brought up to modern browsing standards, it’s fully responsive and displays perfectly on desktop, tablet, or phone.
To convince people to book a charter on the website, we embedded that 5-star Google review feed. This shows proof that the Southbound is a trusted Key West charter and the best choice to go with.
A picture is worth a thousand words, so we embedded the company’s Instagram feed. It not only keeps the website continually updated with new photos, but you can also see the amazing catches the Captain’s charters get every day.
The new site has a whole menu of improvements, including:
- A modern, professional website design
- User-friendly navigation
- Lead capture form
- Testimonials and reviews
- On-page SEO for page titles and descriptions
- A detailed sitemap
- SSL Certificate (https://)
- A new blog
…and the Captain continues to update his blog and on-page SEO himself after our in-depth training.
We took his original HTML website and moved it into WordPress. Since most of his traffic is from mobile it was important to have it optimized for mobile phones.
Capt. Richard blogs about his charters and other events almost daily, so we optimized his blog for imagery, content, categories, and on-page SEO.
Online Booking Calendar
We incorporated an online booking calendar into the website to help get more bookings, without the need to be on the phone all the time.
Because most of the site visitors are on their phone while on vacation, the chat feature gets a lot of use. After only 6 months, it was averaging 50 chats per month.
To fully utilize the benefits of blogging with WordPress, we provided keyword research in the redesign in order to optimize the top landing pages.
The site’s ranking on Google has improved dramatically.
Traffic from the search engines has doubled.
1 out of every 4 bookings are booked online.
The site is a lot more user friendly.
Captain Richard has a website to be proud of, that showcases his charter as the best in the area – and is easy to keep updated.
Let’s Start Something new
Looking to get better results for your business? Let’s chat and find out how we can help you create an online presence that will capture and convert more customers. Fill out your details below and we’ll be in touch within the next few hours.