Website Migration: HTML to WordPress
We needed to get his website updated and optimized for search engines so we rebuilt the site structure to be user-friendly and moved his content into the new design.
As for that really long page of blog posts, it was actually two long pages – Catch of the Day and Fishing Report/Blog – we broke out each entry into its own blog post in WordPress with the day/time of the original posting for SEO juice and categorized them accordingly.
Now the website has an official blog and is fully responsive and displays perfectly on desktop, tablet, and phone.
To convince people to click the button to book a charter while still on the website we added his Google review feed into the website. This shows proof that the Southbound is a trusted Key West charter.
You know a picture is worth a thousand words, so we also embedded his Instagram feed. It not only keeps the website continually updated with new photos, you can see the amazing catches his charters get on any given day.
New website launch is a success.
And the Captain continues to update his blog and on-page SEO himself after our training.
We took his original HTML website and moved it into WordPress. Since most of his traffic is from mobile it was important to have it optimized for mobile.
Capt. Richard blogs about his charters and other events almost daily so we optimized his blog for imagery, content, categories, and on-page SEO.
Online Booking Calendar
We incorporated an online booking calendar into the website to help get more bookings.
Because most of the site visitors are on their phone while on vacation the chat feature gets a lot of use. After only a few months it is averaging 50 chats per month.
To fully utilize the benefits of blogging with WordPress, we provided keyword research in the redesign in order to optimize the top landing pages.
Improved user experience when viewing the website on a mobile device, while also improving ranking since Google uses mobile-friendly sites as a ranking factor.
Let’s Start Something new
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